Babble Soft and UpSpring Baby Offer Free Subscriptions to Baby Insights for Milkscreen Customers

Released on: May 6, 2008, 8:32 pm

Press Release Author: Aruni Gunasegaram

Industry: Healthcare

Press Release Summary: Customers who purchase a Milkscreen 3-pack, available at
Babies "R" Us, will get a free subscription to Babble Soft web and mobile
applications.

Press Release Body: AUSTIN, TX - May 7, 2008 - For a limited time only, customers
who purchase the MilkscreenT 3-pack at Babies "R" Us and other retailers for $4.99,
will get a free 3 month subscription valued at $19.95 to Baby InsightsT and Baby Say
CheeseT!
"We are thrilled about the opportunity to provide our customers with access to
Babble Soft's unique web and mobile applications!" said Lisa Williamson, founder and
CEO of UpSpring Baby. "Our customers use milkscreen as a simple, two minute test to
detect alcohol in breast milk. Every woman metabolizes alcohol differently so
milkscreen allows Mom to relax and remove the guesswork and Babble Soft's Baby
Insight's product helps new moms keep track of their breastfeeding and pumping
schedule as well as how much pumped milk they feed their baby. We feel that giving
our customers the chance to try out easy-to-use tools to help them manage their
breastfeeding and pumping schedules is a huge plus for busy moms."
"Our goal at Babble Soft is to help make the transition into parenthood easier by
taking some of the worry away about whether baby is getting what he/she needs." said
Aruni Gunasegaram, founder and CEO of Babble Soft. "We are excited about partnering
with UpSpring Baby to not only offer their customers an easy way to try our Baby
Insights application to help them track pumping and breastfeeding, but also our Baby
Say Cheese first year online baby album with milestones and family tree."
Baby Insights helps caregivers gain insight into baby's breast & bottle feeding,
sleep periods, diaper changes, medicine doses, immunization records, as well as
mom's breastfeeding, pumping and medicine intake. Having important information
stored in one location makes communication between parents, their nanny,
babysitters, grandparents, or doctors seamless and reliable and gives new parents
insight into their baby\'s patterns to help with crucial baby care decisions.
Baby Say Cheese lets you create a wonderful online baby's first year photo album
with milestones such as 'first crawl, first smile, first word' and family tree that
you can share with friends and family. You can even send fun, cute picture
postcards of any of your baby's milestones to anyone with an email address!

About UpSpring Baby:
UpSpring, founded in 2005 and based in Austin, Texas, is a premiere parenting and
child consumer brand that consists of popular labels such as Walking WingsŪ and
MilkscreenT. Founded by momprenuers, the company is dedicated to offering parents
and children the most innovative and trustworthy health, wellness and safety
products available in the baby care industry. The founders are inspired by how many
unmet needs still exist in the childcare industry and how many great ideas other
parents have to offer. UpSpring, has worked with designers, medical experts and
testing laboratories, to ensure fresh and more natural product alternatives that are
safer and supportive for every facet of babies' early childhood. To learn more,
please visit us at http://www.upspringbaby.com.

About Babble Soft
Babble Soft is based in Austin, Texas and creates products that help make the
transition into parenthood easier. Whether you need breastfeeding support, are
experiencing baby sleep issues, are expecting twins, or taking care of a premature
(preemie) baby and would like to create your baby\'s first year album, Babble Soft
offers unique, easy-to-use Web and Mobile software solutions that improve
communication between caregivers. Babble Soft makes a great baby shower gift that
you can easily send via Email to any new parent anywhere in the world! To learn
more and purchase Babble Soft applications, please visit http://www.babblesoft.com.



Web Site: http://www.babblesoft.com

Contact Details: Gillian Robb
Upspring, LLC
(512) 828-7988
Gillian@UpSpringBaby.com

Aruni Gunasegaram
Babble Soft, LLC
(512) 961-6002
aruni@babblesoft.com

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